KFC - Box for Two / Zinger Max

(Created during my time at Ogilvy, Bangkok)

The interesting thing about these two campaigns was that they were briefed and released in a very similar time period. Therefore, the team intended for the two works to be quite distinct from each other.

Zinger Max

A straight-to-the-point story that parallels a woman's attempt to pack her luggage to the max and a tasty burger that is similarly packed to the max.

Box for Two

Box for Two is a box set that is fitted to be shared by two people. While it isn't a new promotion, the brief was given in an unique time when Thailand was returning to the new normal after Covid. Seeing the opportunity to turn the promotion into an invitation for socialization, we created the commercial in a style of an experiment video case where our actor genuinely invited random passersby to share 'Box for Two' promotion with him.